Artist Aloud, a digital media, distribution, on ground and talent management platform, announced their partnership with Singapore’s Favourite- Harry’s Bar and Cafe to curate artistes performing at their various venues across Mumbai and Bengaluru. Artist Aloud pioneers in promoting talents through various innovative concepts that include both online and offline platforms. Artist Aloud provides a platform to budding talents through such live gigs that help them gain exposure and experience performing in front of the live audience.  

Artist Aloud will give an opportunity to the young mushrooming talents in the music industry and encourage them to perform centre stage where these artists can continue their journey and build a promising career. Singapore’s popular bar chain- Harry’s Bar & Café, most famous as an after work watering hole has the feel of a modern speakeasy with a shadowy ambience that’s often filled with lively music. With audiences appreciating live performances at cafes and restaurants, it will be a unique blend of delectable food, great live music and relaxed ambience.

Speaking on the association, Soumini Sridhara Paul, Vice President, Artist Aloud commented, “Our aim at Artist Aloud is to build a platform for artists old and new and to explore undiscovered sounds and connect them with their fans. An association like this is a unique approach to promote the abundant talent this country possesses in an encouraging and supporting culture and audience.”

Talking about the new development, Rohinton Rabady, Head - Operations Harry’s India said, “Harry’s is known to all for its laid back charm and superlative service. As our patrons are looking to unwind in the comfort of an unpretentious bar, we’re taking it up a notch with the entertainment quotient to beckon guests with a weekly eclectic mix of live gigs combined with lip smacking fusion foods and drinks. The initial response in Mumbai has been overwhelming and we also plan to program performances in Bengaluru too.”

Artist Aloud currently houses original music from over 450+ artists across. Artist Aloud will organise gigs at Harry’s Bar & Café every week and bands will mainly perform English Rock & Pop covers and select originals. Artist Aloud will be handling the artiste’s management for a year for Harry’s Mumbai and Bangalore venues. Keeping in mind the ambience at Harry’s, Artist Aloud will bring in bands/artists that will be in sync with bar’s need.