As International Mother’s Day approaches this Sunday, Radio City 91.1 FM calls listeners to pay tribute to the biggest super-special hero- Mom! Presented by India Gate Basmati Rice, the campaign has various on-air & on-ground activities to engage the listeners. 

Films form an integral part of our life & we live in an era where we connect reel life to real life! Taking a cue from this, in simple on-air contests, listeners can share thoughts and experiences on how their mothers resemble any of the Bollywood personalities. While some will be all sentimental like Rajesh Khanna in ‘Anand’ and some mothers define being uber-cool and fearless like Chulbul Pandey from ‘Dabangg’!

Every mother is a superhero for every child and with the ‘City ki Super Mom’ contest, listeners can proudly share stories on how their mothers doubled up as heroes for them. These awe-inspiring stories by the listeners will be aired the entire day only on Radio City 91.1 FM!

Apart from the on-air dedications, listeners can show-off their love by writing messages for their mother’s on the ‘City ki Super Mom Graffiti wall’! These walls will be installed in select malls in Mumbai, Delhi, Bangalore, Pune, Lucknow, Ahmedabad, Hyderabad and Chennai & will serve as a perfect ode for mothers. The messages are bound to showcase the love, respect and importance that mothers have in our lives. ‘City ki Super Mom Graffiti wall’ will definitely be the best public display of affection!

Taking the affection on the digital platform, Radio City will be hosting a contest on a special microsite dedicated to Mother’s Day called ‘City’s Super Mom’.  Listeners can log on to - http://www.planetradiocity.com/supermom and upload a video or a picture that speaks a thousand words about the bond they share with their mom. The picture with the maximum number of ‘likes’ will win exciting goodies!

With WhatsApp becoming the go-to messaging platform, listeners can take the liberty of sending audio messages on the Radio City WhatsApp number, 09987789191. The messages will be played in a special show on ‘Dedication Top 10’ on Radio City Fun Ka Antenna!

Commenting on the activities planned for Mother’s Day, Mr. Kartik Kalla, National Programming Head, Radio City 91.1 FM said, “Mothers are those individuals who rarely get the appreciation they deserve for the selfless efforts they put in for making our lives simpler. Through our special initiatives we are simply honoring mothers from all walks of life. ‘City ki Super Mom’ will give listeners a chance to showcase their love for their mothers. With the on-air thoughts being shared, stories being voiced and the graffiti wall in place, I’m sure it will be an apt tribute to mothers across India.”

So, as Mother’s Day fast approaches, Radio City 91.1 FM is definitely on its way to say a massive thank-you to Maa.