ErosNow, the dedicated online entertainment portal from Eros International, a leading global company in the Indian film entertainment space, today announced exclusive content acquisition deal with Pakistan’s leading on air and digital content company, HUM TV. The deal entails the registered users of ErosNow across the world the access to HUM TV’s entire library, including the current shows at no extra subscription cost. The deal also gives ErosNow subscribers in India an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform.

HUM TV is a 24-hour entertainment TV channel in Pakistan. The channel provides consistent high quality programming across a wide spectrum of genres. The members of ErosNow will be privy to some of HUM TV’s most popular television shows like Zindagi Gulzar Hai, Humsafar and Dastaan.

Commenting on the occasion, Rishika Lulla Singh, CEO, ErosNow said, “We are extremely happy to introduce Pakistan’s popular soaps to a new digital generation of South Asians globally and add to our roster of content. The partnership with a leading channel like HUM will give our subscribers an opportunity to view the much sought after and varied Pakistani content.”

Sultana Siddiqui, President, Hum Network Limited, added, “We at HUM, are delighted to partner with ErosNow, a leading global digital entertainment provider. This association enables us in reaching out and providing some of our best Pakistani content to millions of keen internet users across the globe.”