Dolby Laboratories, Inc. (NYSE:DLB) today announced the arrival of its latest audio technology, Dolby Atmos^®, in Surat, Gujarat, India. Black Jack Theatre will be the first cinema in the state to offer the new technology to moviegoers starting 10^th July, 2015. Dolby Atmos, the award-winning Dolby^® sound technology, unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to move audio around the theatre, even overhead, while rendering it with amazing richness and depth.

Commenting on the launch, Chaitanya Desai, Managing Director, Black Jack Theatre, said, “We are proud to be the first to bring Dolby Atmos to moviegoers in Gujarat. We have always strived to use the latest technologies to provide the best cinematic entertainment experience to our audiences. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies with its unique object-based approach to sound.”

Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach to object-based audio. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound “object” should be placed or moved to make audiences experience the film as if they were within its world.

Dolby Atmos delivers moving audio—sound that can be precisely placed and moved anywhere in three-dimensional space, including overhead. It brings entertainment alive all around the audience in a powerfully immersive and emotive experience.

Since its introduction in the cinema in 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 14 Academy Award^® winning directors, and 27Academy Award winning sound mixers, among others.

“We are thrilled to work with Black Jack Theatre to bring Dolby Atmos to moviegoers in Gujarat. Dolby Atmos continues to see great momentum in India and across the globe as the leading next-generation sound format for theatres, transporting audiences from across Surat into the ultimate movie going experience,” said Ashim Mathur, Director, Field Marketing India, Dolby Laboratories.