Colgate MaxFresh launches a new age energetic music video, which teams up the dancing flair of Telugu superstar Allu Arjun with the vocal prowess of singer Anushka Manchanda. The track is called taazgi ka dhamaka and has been directed by renowned filmmaker Pradeep Sarkar.

Colgate MaxFresh being a youth brand conceptualized the idea of music video keeping the target audience’s love for music and dance in mind. The video is vibrant and fresh, featuring a mix of catchy Marathi, Hindi and Telugu lyrics with two state wedding as a set up.

Allu Arjun said, “Colgate MaxFresh is all about energizing freshness. This year, I had an interesting time as a brand ambassador for Colgate MaxFresh. The music video is something unique for the brand, where I had fun shooting with Anushka Manchanda and exceptional filmmaker, Pradeep Sarkar.”

Director Pradeep Sarkar said, “The music first featured in a Colgate MaxFresh TVC with a similar backdrop and brand ambassador Allu Arjun turning it up with his dance moves in the TVC. The music in the earlier TVC was an instant hit amongst the consumers and we decided to extend it into an entire music video. Allu Arjun delivers a visual treat with his dancing, while Anushka Manchanda lends her powerful vocals that make the entire video a great watch.”

Colgate has also launched a consumer engagement contest called ‘Show Me Your MaxFresh Move’, which invites the youth to participate, showcase their fresh dance moves with a Colgate MaxFresh pack and stand a chance to win a high-end tablet every day.

Click on the link below to view the music video of the Colgate MaxFresh on YouTube.:

https://www.youtube.com/watch?v=2q_bhU7dVyU