The Shankar Mahadevan Academy, a music platform founded by the award-winning composer and singer Shankar Mahadevan recently entered into a contract with Artist Aloud. Artist Aloud will be promoting and distributing the content through their distribution channels including online and on ground platforms.

The original content created by the students of The Shankar Mahadevan Academy (SMA), during the course will be collected and approved by the Academy. Out of the approved, selected music content and artists will be promoted by Artist Aloud.  Artist Aloud will be distributing the approved content across 25 platforms including Hungama, iTunes and other mobile operators. Based on selection, artists will be featured on various playlists depending on genre and popularity.

Commenting on the association, Shankar Mahadevan said, “Artist Aloud is a great platform to showcase and promote music and new talented artists. The aim is to bring high-quality music online for listeners across boundaries. ”

Elaborating on the association Soumini Sridhara Paul, Vice President, Artist Aloud said, “We pleased to partner with Shankar Mahadevan Academy to promote and distribute the content created by the students of the academy. Our aim will be to provide maximum exposure to the content and make it accessible to music lovers across the country and abroad. As Artist Aloud believes in giving a voice to the independent artistes, with this association we are sure to get a plethora of soulful music and new talents. We want the students to get recognition for their work and reach out to maximum people.”

The total student strength of the Academy is over 5000 across online, schools and corporates and affiliates. The Academy operates its classes 24/7 in over 47 countries across 18 geographic time zones to allow students to pursue their passion for music from the convenience of their homes. It offers over 290 courses and has delivered more than 38,000 virtual classes.