Australia-based music streaming service Guvera has been awarded theGold Winner at the prestigiousdesign100 Asia [app] Design Awards 2015,in the entertainment category. The International [app] Design Awards Programme by design100, celebrates creativity, courage and innovation in design achievements by both app creators and commissioners, and provides a unique opportunity for all sectors of the industry to participate across an extensive range of categories and achieve marketplace recognition.

“Guvera focuses on providing customers with the music they love, on their terms. This award marks a significant milestone for Guvera, and recognises our advancements in innovation that is transforming the way consumers experience music”, said Mr. Damien King, Chief Technology Officer, Guvera. “Our focus on emerging markets, efforts in spearheading our unique brand engagement platform and our ability to offer advanced buffering technology which leads to reduced data consumption sets us apart from the competition.”

“Apps have overtaken entertainment. They influence what and how we watch or listen to, where and how we eat, dine and play, how we book and how we interact before during and after entertainment events. The awards programme is designed to recognise apps that make entertainment even more entertaining and engaging”, said Mr. Mark Bergin, Founder & Chief Executive Officer, design100onthe nature of the awards, thereby underlining the significance of Guvera’s victory.

Guvera has reached 7.5 million users in Asia, of which, 5.5 million are based in India.Mr. Ananya Amin, Head of Business Development, Asia, Guvera explains, “We are thrilled to win this prestigious award. Guvera’s core value has been to provide users with the best experience in music andour app design is a strong reflection of the same.”

Commenting further on the app’s integration with brands, Mr Amin added, “Branded Channels are a great example of how users are able to engage with brands in a less disruptive manner. Guvera is putting the consumer in charge of the advertising experience. Moreover, advertisers know that they are paying for ads that consumers want. We believe that Guvera is a platform for advertisers and brands to connect with a significant database of users, made possible with the help of Guvera’s innovative content-targeting algorithm.”

The pioneering feature marks Guvera’scommitment to providing music via an ad-funded model by seamlessly integrating media consumption with brand visibility in a non-disruptive manner. Popular brands including Amazon, Harley Rock Riders, BookMyShow and McDonald’s, Shaadi.com and Yes Bank have already launched branded channels on the Guvera platform in India. Through Guvera’s interface, users can choose which brands to interact with and follow. Once they follow a brand, they not only get access to millions of songs, they get to receive exclusive offers, promotions and other branded content right from within Guvera.

Highlighting some of Guvera’s key features:

• Expert curated playlists - #Play
• Content discovery platform
• Advanced audio buffering technology which significantly reduces data consumption
• Branded Channels
• Smooth interface
• A vast database of music belonging to different genres