Shemaroo Entertainment, has acquired for the fifth consecutive year the exclusive video content rights of one of India's most popular deities –“ Lalbaugcha Raja” for mobile platforms. Consumers will now be able to enjoy aarti, LIVE darshan and many more videos of Lalbaugcha Raja anywhere and anytime on their mobile handsets. All they need is to send a simple SMS - “SELBR” to 56060. They will receive a link on their mobile. They can enjoy LIVE darshan and many other videos of “Lalbaugcha Raja” by simply clicking on it. LIVE darshan of Lalbaugcha Raja will be available from 17 September’15.

Shemaroo Entertainment will distribute content of Lalbaugcha Raja to all the telecom operators. Also will provide LIVE feed of the deity to selected mobile apps with good subscriber base to reach to the wider audience. During the ten days of Ganesh Utsav, around 1.5 million devotees come each day to seek the blessings of Lalbaugcha Raja. And this number has been growing every year as the deity is known to fulfill the prayers of his devotees.  

Jai Maroo, Director, Shemaroo Entertainment Ltd shared his thoughts on the occasion, “We feel happy to be once again be blessed with the opportunity to offer darshan of Lalbaugcha Raja to the devotees. There are millions of people who believe in Lalbaugcha Raja, but not all of them are able to come for his darshan. They can now easily watch the Raja live on their mobile handset.” He adds, “ We not only plan to tie up with the telco giants but also join hands with popular mobile apps to make sure that we reach to the maximum number of the devotees.”  

Mr Sudhir Salvi, Secretary, Lalbaugcha Raja Sarvajanik Ganeshostav Mandal said “We are glad to partner with Shemaroo for the fifth consecutive years to distribute content of Lalbaugcha Raja to his devotees through mobile platform. The divine power of prayers offered to the deity here is fulfilled, but not all the devotees get the opportunity to get his darshan. Our association with Shemaroo will help people across the country to get LIVE darshan of their God anytime and on any network.”