Known for her enigmatic and charming smile, Madhuri Dixit, the brand ambassador and Chief Smile Officer of Oral-B kick started the fourth edition of Smile India Movement by shooting for a dance video at a mall in Mumbai. This is the first time that a Bollywood celebrity has participated in a flash mob-styled performance. Shoppers were absolutely thrilled to witness the surprise star act. The jingle, sung by the National award winning playback singer Rekha Bhardwaj and choreographed by the multi-talented Ganesh Hegde, captures the essence of how a ‘bindass bateesi’ is the key to a beautiful life!

The mesmerizing dance moves of Madhuri not only brought smiles on faces, young and old, but also got them to forget their worries and join in the foot tapping number. The performance created astir among the audience and the mall reverberated with the cheering and applauding by the crowd while the enthusiastic Madhuri interacted with audiences by encouraging them to match her steps and her signature smile.

The passion with which the crowd reacted to the dance break out was overwhelming to witness. Everyone from youngsters to mothers, store staff to police inspectors dropped their personal errands and enjoyed the spectacle. Spectators got a glimpse of the fun side of Madhuri, who kept interacting with the dancers and joking around with the crew.

The catchy jingle, which is one of the key highlights of the video, truly caught her fancy. Madhuri couldn’t stop humming the melody even during the breaks between shots. The jingle aims to spread the message that a family which smiles together is truly a reflection of a happy and healthy family.

Commenting on her association with Oral-B Smile India Movement 4, Chief Smile Officer Madhuri Dixit said, “I loved the overall experience of dancing with the crowd. It took me back to the memories of dancing on various pop numbers. In fact my dressing was very similar to what I wore for the Que Sera Sera video. The enthusiasm of the dancers and the crowd, kept all our energy levels high. It was a great experience to be shooting with friends and fans all around me, watching them enjoy it and bringing a smile to their faces. The Oral–B Jingle is so upbeat that even my children love it and hum it and then we all break into the signature step. I am truly proud to be associated with the Oral-B Smile India Movement 4 and encourage people to take better care of their family’s smile and ultimately their overall oral health. “

As India’s Chief Family Smile Officer, Madhuri believes a family that smiles together, stays together! So celebrate your family’s smile with the jingle through the link appended below –

https://www.youtube.com/watch?v=QWRsW7RpvZ8