Baseline, a leader in Sports Marketing and Brand Licensing in India, has secured licensing rights for The Music Run™, an immersive 5 km fun running experience that puts music at its heart.

Created by Fresh Events Global, The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. By the end of 2015 the event will be experienced by more than 120,000 participants across 13 events and 9 countries from Singapore to Hamburg. With an established following in Asia, 2016 will see further global expansion with events planned across North America, Europe, Australasia, the Middle East and Africa. The agreement with Baseline will see The Music Run™ introduced to cities across India.

Set over 5 km, participants at The Music Run™ walk, run or dance through five different zones that each represent a different genre of music. In the lead up to the event, runners are encouraged to ‘Play DJ’ and help decide the music they want to listen to in each zone via a bespoke music selection mechanic. Participants can listen to the songs in each playlist and the more a song is voted for and shared on Facebook, the more likely it is to end up as one of the top songs played during the run. Speakers line the entire course (aka ‘The Sound Track’), creating a truly immersive and interactive music experience. The run ends with live performances from artists at the finish zone Music Festival.

Baseline Co-Founder Vishal Jaison said of the deal: “We are excited to be bringing The Music Run to India. It is an event that is growing in stature and number across the globe, as it unites fitness and music, both of which have a global appeal and are an integral part of our lives today. The Music Run is an event concept that is unique, original and innovative with huge appeal for the Indian market. By combining our Indian experience and expertise with the creative thinkers behind Fresh Events, we have the right team and tools to make The Music Run a huge success in India”.

He adds, “With our in depth domain knowledge, 70 years of collective experience and capabilities covering sponsorship sales, client service and full-scale production, Baseline is uniquely positioned to successfully bring The Music Run to an Indian audience.”

Fresh Events Global Commercial Director Sam Middlehurst comments: “We are excited to be working with such a highly regarded partner as Baseline, and look forward to inspiring Music Runners across India”.

“The Music Run is both a gateway and a springboard to a happier, healthier and more active lifestyle. Its popularity to date highlights the huge shift in momentum toward a new wave of fun and engaging running events that people can share with their friends. By crowd sourcing the final music playlists, Music Runners can participate in the event experience from the moment we launch in a city. Music and running have always gone hand in hand, and participants feel energized and uplifted at our events as they are immersed in music every step of the way,” he adds.

Baseline will host events in India while existing partners Exceed Sports & Entertainment will continue to run the events in South East and North Asia, Lagardère Unlimited Events will run events in Europe, the Middle East and South Africa, and Silverback Enterprises will run events in North America.

Launched in 2014 by Fresh Events Global, The Music Run™ is the only 5km fun run that puts music at the heart. For music lovers, casual runners and fun seekers, the bespoke digital music selection mechanic lets fans play DJ and help decide the music they want to listen to across the 5kms. Each km represents a different genre of music meaning runners enjoy five different beats along the way. The Music Run™ is total music immersion with Music Every Step of the Way™. In 2015 and 2016 The Music Run™ will rock the following countries: USA, UK, Germany, Sweden, France, Australia, South Africa, UAE, Singapore, Hong Kong, India, Taiwan, China, Thailand, Malaysia, Philippines, Indonesia, Myanmar and India.