“This is my fight song; Take back my life song” is what you can hear the children from Akanskha sing in this exuberant video called The Wall Of Dreams. Sony Music in collaboration with Akanksha saw a huge opportunity in using debutant Rachel Platten’s hit ‘Fight Song’ to spread awareness on the importance of educating children from underprivileged backgrounds. The lyrics of the song are extremely moving as they speak of not giving up, overcoming struggles and above all, believing in yourself.

Featuring creative genius Rob, the video sees him through the magic of colours, paint and visual artistry transform a wall in one of Mumbai’s defunct mills, bringing to life the dreams of these 8 children, and children everywhere.  We see a pilot, an air hostess, a policeman, a doctor, a scientist, a footballer , and even a dancer and a soldier! The children helped Rob paint this wall and ask viewers by way of the video to help them realize their dreams by volunteering to teach at an Akanksha school.

Adds Rob, “Fight Song has been my inspirational song and when I was invited to create a wall art and be a part of this initiative, I totally jumped at it.  It was great working with these kids, their enthusiasm kept my spirits up throughout the day.”

People across the world are using “Fight Song” as their motivational anthem; a children's hospital in Minnesota had used “Fight Song” on their Superhero Day, while a group raising money and awareness for cancer reasearch created their own version of the song.

“Teachers are the drivers of a high quality education everywhere in the world. We are witness to this in our classrooms every single day while our teachers work hard to empower and support every child to achieve their full potential no matter what circumstances or background they come from. The Fight Song demonstrates our fight against all challenges and we hope to make a small difference in reforming the education system in India.” Vandana Goyal, CEO, The Akanksha Foundation

Further adding on, Arjun Sankalia- Director: International Repertoire, Sony Music India says, “One of the biggest responsibilities we, as a nation have, is to educate our children. When we heard “Fight Song” we saw an opportunity to align with Akanksha, and create a video that would raise awareness for this cause. It has been an honor and a privilege to have worked with them. We hope ‘Wall Of Dreams’ will not only move people, but actually inspire some to come forward, and volunteer.”

The video showcases the dreams of the 8 kids infused with the song and its lyrics. “Fight Song” is Rachel Platten’s debut single that released earlier this year that has inspired legions of people around the world!

The Akanksha Foundation is a non-profit organisation with a mission to provide children from low-income communities with a high-quality education, enabling them to maximize their potential and transform their lives. Akanksha works in the field of education, initiating school reform through The School Project, and providing a supplemental education through the Akanksha centers.

Currently, Akanksha reaches out to over 5000 children through two models: the after-school or center model and the School Project.

Akanksha has 8 centers and 16 schools in Mumbai and Pune.

The School Project is a venture to open high-quality schools serving children from low-income communities in Mumbai and Pune.  These schools are in partnership with local municipalities, with the vision of creating small clusters of model schools in these cities that can be used to impact the mainstream education system.

Through the centers, a commitment is made to support each child by providing a strong educational foundation, good time, self-esteem and values, and to help them plan how they can earn a steady livelihood as a step towards improving their standard of living.

Mad Stuff With Rob was launched by Sony Music in November 14. An online destination for kids (4-14 yrs) to watch , learn, fun and simple DIY arts and crafts, tips and tricks on drawing, magic and pranks. These activities are great for parents and kids to do together. This also helps kids to develop essential life skills like creativity, collaboration and self-confidence.

Catch all the videos by Rob here :

http://bit.ly/1AquAUj