Tata Sky, India’s leading DTH player announced a tie up with Shemaroo Entertainment Ltd., India’s leading entertainment content house to launch Miniplex, a unique subscription-based movie premiere service. Miniplex will Premiere one movie every Friday for the first time on Indian Television. In addition, it will also showcase carefully chosen recent movies. Miniplex is an AD-Free, subscription-based service.

In addition to DTH platforms, Shemaroo also plans to launch Miniplex across various other platforms, like cable, internet, etc. in a phased manner.

Hiren Gada - Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion, “Miniplex is a subscription-based movie premiere service curated to cater to movie lovers across the country. We are glad to tie up with Tata Sky for this service. Tata Sky consumers can now enjoy world television premiere of movies on every Friday. Not only this, other movies showcased on the channel are carefully selected set of movies that are not telecasted on television so often.”

The ‘Premieres’ are movies which have been recently released with quality content supported by a talented star cast and were created using a limited budget. The ‘Premieres’ are supported by ‘Premiums’ which are movies released post 2005 with great watch value. ‘Premiums’ are showcased for 5 days of the week with everyday featuring a new movie.

On the occasion of launch, Paolo Agostinelli, Chief Content & Business Strategy Officer – Tata Sky said, “To satisfy our subscriber’s hunger for refreshing content, we were glad to tie-up with Shemaroo to provide this collection of movies under the new service called Miniplex. The day-long movie timings, enriched content with the novel concept of premiere and premium movies ensure the movie-buff’s of Tata Sky have entertainment on their fingertips 24x7.”

Miniplex is a cross platform subscription-based movie premiere service that will provide the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service will offer an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.

Miniplex on Tata Sky can be subscribed at Rs 60/- per month. To activate this service, consumers will have to give missed call on 92308 92308. HD subscribers can enjoy the service on channel number 298 and SD subscribers can go to 298 for the same service.