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18th November, 2015
Twitter launches special emojis for One Direction and Justin Bieber

The biggest weekend ever for@onedirection fans on Twitter is here. 1D fans around the world love Twitter, sending over 700 million Tweets in 2015 so far.

Twitter releases six exclusive emojis featuring Louis Tomlinson (@Louis_Tomlinson), Harry Styles (@Harry_Styles), Niall Horan (@NiallOfficial), Liam Payne (@Real_Liam_Payne), and their brand new album “Made in the A.M.” – coming out this Friday. Tweeting a@onedirection Twitter emoji is simple. Just use the hashtags#1D,#MadeinTheAM,#1DLouis,#1DHarry,#1DNiall,  #1DLiam, and the corresponding 1D emojis will automatically appear after your Tweet.

And that’s not all! True Beliebers know they can get the best of@justinbieberon Twitter, and today they have 13 different ways to express their passion. Bieber, the second most-followed person on Twitter, has launched a custom emoji for each track of his upcoming album, ‘Purpose.’

The emojis were just unveiled during a ‘Purpose’ listening party on Twitter, where Bieber invited his fans to press play on the album and answered questions via a Q&A. As they enjoyed the new tracks, they could unlock custom emojis by Tweeting the relevant hashtag.

Emojis are one of the many ways that fans have enjoyed special moments with Bieber on Twitter. His followers are regularly surprised with exclusive content, announcements, and even personal Direct Messages.

As a live, conversational, and public platform, Twitter connects artists directly with their fan communities — and now more than ever, stars can share with followers in creative ways beyond a single Tweet.

Let’s look back on some of the other unique ways fans have been able to enjoy@justinbieber.

On 30th October, Bieber released his Hotline remix by Tweeting a number for fans to call and hear the new track.

Before What Do You Mean was released, he revealed the lyrics by sending lines from the song to 49 of his super fans via personal direct messages, along with a clock, each showing a different time. As fans Tweeted their ecstatic surprise and shared it with their followers, they collectively pulled together the song by using the time on each clock.

Bieber also recruited some of his more high profile supporters to count down with him and his fans to the release of What Do You Mean, leading to a very high profile party on Twitter.

 

 

 


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