Skincare and makeup brand – Clinique has announced the launch of its new colour campaign launching in February 2016.

Clinique has associated with Swedish singer Zara Larsson for their campaign, and they’re doing it in a totally innovative way.  

Pop Artist Zara Larsson is on the brink of global stardom and a superstar in Scandinavia. Since winning Sweden’s Got Talent in 2008, Larsson has topped the charts in Sweden and Norway and has earned 3x-Platinum certification with her single Uncover.

Through this campaign, Clinique wants to empower all women to be their own Pop Artist. This campaign will show how playful and easy it can be to explore different sides of your personality, and express yourself with just a simple swipe of color.

It takes a lot of confidence for any aspiring performer to go on national television and singtheir heart out in front of millions of people. It takes even more guts to go on national television and sing two of the most iconic, hard-to-nail ballads in the pop music canon, but that’s exactly what Zara Larsson did as a contestant on Sweden’s Got Talent in 2008. She was 10 years old. It never occurred to her to do anything less.

An angelic-faced, blue-eyed blonde, Larsson won the show handily with her self-assured renditions of Whitney Houston’s The Greatest Love of All and Celine Dion’s My Heart Will Go On, decimating her competition with a killer combo of talent, charm, and fresh-faced beauty.

Now 17, Larsson still radiates boldness, not to mention a powerhouse voice, which will certainly help as she launches her career in the U.S. with her debut single “Uncover” for TEN/ Epic/Kemosabe. Larssonis already a bonafide superstar in Scandinavia, where she has released two EPs, Introducing and Allow Me To Reintroduce Myself, and an album, 1, on the Swedish label Ten Records (also home to Icona Pop and Erik Hassle).

In 2008, she decided to try out for Sweden’s Got Talent, encouraged by the second-place finish of a friend of hers the previous year. Of her winning performance, Larsson says that she barely remembers her time on stage. “Watching myself that young is very weird, but I’m very proud of what I did.” The win led to her signing with independent music company TEN Music Group in 2012, followed by posting a video for Uncover to YouTube in 2013. “I thought maybe I’d get 20,000 hits, maybe100,000.” The official version has now racked up over nine million views.

Larsson’s success in Scandinavia has led to other significant moments in her burgeoning career, including supporting Cher Lloyd on the British singer’s 2013 North American “I Wish” Tour (“The American audiences didn’t know my name, I didn’t have any songs out, and still people were screaming and shouting, it was so crazy,” she says), and performing Uncover at the 2013 Nobel Peace Prize Concert in Oslo backed by an orchestra and choir.In April 2013, Larsson was signed by L.A. Reid to Epic Records and Dr. Luke to his Kemosabe Records label.

In June 2015 Larsson released her single Lush Life, the single quickly topped Sweden’s top charts and also peaked at number 2 in Norway and Denmark and number 6 in Finland and the Netherlands. Lush Life was the most played song in Sweden of summer 2015.

With guidance from two of the music industry’s biggest players, Larsson is looking forward to releasing her music in America, which she calls “the center of the entertainment universe. People in Sweden are obsessed with America.” Establishing herself in the U.S. will also give her the opportunity to do what she loves best: perform live for as many people as possible. “My dream is to stand in front of 60,000 people in an arena and know that everyone came because they wanted to make memories with me,” she says. “That’s a beautiful thing. The more successful you are, the more people are going to come and be a part of the music.”