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08th February, 2014
92.7 BIG FM receives eight honors at Golden Mikes 2014

Eight fantastic Golden Mikes honors that prove just why 92.7 BIG FM is regarded as the most respected and widely followed radio network in the country! The prestigious awards from the Exchange4media group conferred on 92.7 BIG FM the honors for ‘Best First Time Creative’- Saras Doodh jingle, ‘Best on-ground promotion by a single station for a client’ – Beam speed, ‘Best Radio Media Innovation’ – Saridon Film review, ‘Best on-air Promotion by a single station for self’ – Rongali Bihu, ‘Best Public Service Initiative by a Radio Station’ – Kudiyan Di Lohri, ‘Best Use of Branded content or sponsorship on Radio’ - Max IGenius Chhote geniuses ki kahaniyan with Neelesh Misra, ‘Best first time effective use of Radio’ - Max IGenius Chhote Geniuses ki Kahaniyan with Neelesh Misraand ‘Best Single Commercial Public Service Initiative’. This was conferred on 31st January, 2014 at an event held in ITC Grand Maratha, Mumbai.

Owing to its groundbreaking campaigns that created new benchmarks in the Indian radio industry, 92.7 BIG FM’s share of listenership has grown consistently across all markets in the past one year firmly establishing it as the most preferred station across the nation. Initiatives such as Kudiyan di Lohri, Max IGenius Chhote Geniuses ki Kahaniyan with Neelesh Misra and Rongali Bihu are examples to illustrate the award winning work done during the year that has gone by. With the introduction of innovative shows such as ‘Suhaana Safar with Annu Kapoor’, 'Chote Geniuses Ki Kahaniyan with Neelesh Misra’ etc. the network has witnessed an extraordinary rise in its market share and industry rating. 92.7 BIG FM has also achieved admiration for its consistent efforts to promote retro music at stations like Mumbai, Delhi and Kolkata.

The network had won the honors for being Best Radio Broadcaster of the Year at the Golden Mikes Awards two years in a row in 2011 and 2012, winning 5 and 9 awards respectively. Also, 92.7 BIG FM was the Most Awarded Indian radio station at the New York Radio Festival 2011 winning 5 awards and making it to 3 finalists, amongst over 30 participating countries. Recently 92.7 BIG FM was awarded as the 'Best Radio Station' in Mumbai at the 20th Lions Club Gold Awards as well.

Commenting on the awards, Mr. Ashwin Padmanabhan, Business Head - 92.7 BIG FM said, “It is our endeavor to provide a truly outstanding experience to our listeners with some of the most interesting and path breaking concepts to suit varied interests across age groups. We feel extremely proud to be acknowledged for our various campaigns and shows across criteria of creativity, innovation, content, and promotion at the 64th Golden Mike Awards. We will continue to strive to present our listeners with outstanding entertainment and advertisers with exciting engagements.”

Continuing its four-year tradition, the Annual Golden Mike Awards 2014 celebrated the very best in radio advertising and acknowledged the contribution of the highly competitive radio ecosystem, including advertising agencies, media agencies, clients, radio stations and production houses. This year, at the Golden Mike Awards 2014, the jury had to sift through almost 537 entries across 41 categories. Among the radio stations, it was surprising and also encouraging to see the number of regional players making it to the final selection. Some eminent members from the jury include Mr. Bharat Patel - Former Chairman P&G Hygeine and health, Mr. Amit Ghatak - GM Cavincare, Mr. Amit Tiwari - Country Head, Media and Digital, Philips India, Ms. Monica Tata, MD, HBO India Pvt. Ltd., Mr. Rameet Arora, Senior Director, Marketing, McDonalds India and many more.


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