Saavn recently announced its first strategic partnership in the Middle East with Viva Bahrain, a subsidiary of the Saudi Telecommunications Company (STC), to bring Saavn Pro to South Asian audiences in Bahrain.

Saavn Pro, the company’s subscription offering, gives users access to unlimited, high-quality music downloads for ad-free, offline listening. As part of the partnership, physical distribution of Saavn Pro scratch cards will be carried outat all Viva retail outlets, along with digital distribution of Saavn Pro codesvia free SMS, offering Viva’s customers 1 free month of Saavn Pro uponpurchasing a 1-month subscription.

“Partnering with Viva enables Saavn to offer our premium, all-inclusive audio experience to a new subscriber base in Bahrain,” said Paramdeep Singh, Executive Chairman and Co-Founder, Saavn. “This is only the beginning of ourstrategic partnership, as we look forward to expanding our rich user experience and high engagement rates with the large South Asian diaspora population across the MENA region.”

“We are pleased to partner with a global streaming brand like Saavn to expand Viva’s subscriber services,” said Andrew Hanna, Chief Commercial Officer, Viva Bahrain.“Saavn Pro’s unlimited download package, in 12 South Asian languages, presents a complete music offering for the Asian community.”

Vvia subscribers who download the free Saavn app for iOS or Android can purchase a code valid for access to Saavn Pro in one of three ways: by sending a free SMS with the word “Saavn” to 98691; by purchasing a Saavn Pro scratch card from any of Viva’s retail shops; or by purchasing Saavn Pro code from anyof Viva’s self-service SADAD machines.