Versatile playback singer Abhijit Ghoshal is releasing a song Meri Pyari Gudiya. It is a song about a father's perspective of his daughter-his Bitiya. It deals with the issue of female foeticide and female literacy in India, and also gives a message of Beti Bachao and Beti Padhao.

The song has been composed by musical trio Abhijit-Aniket-Adil, lyrics have been penned down by Abhijit and sung by Shaan.

Abhijit says, "I knew that Shaan would be apt for this song. Though he was really busy, I am glad that he could take time out for this project, and everything fell in place. It is a societal privilege to present this song before you all, save daughters to save humanity."

Shaan says, “When I heard the song, I liked it instantly. And when I was told that it was for the Beti Bachao Beti Padhao theme, that made it more special for me. I am happy to be associated with the track. I am proud that I could be part of the campaign that aims to tell people how important it is to save a girl child and educate her.”

To make a video on it, they have opted for a crowd funding method where monetary contribution is coming from all the sides. There is a military school contributing for more than 90 percent of the project cost. Shaan and Abhijit Ghoshal hasn’t charged any fee for the number.