Today’s cut-throat competition, multiplexes are offering thrilling new-age concepts like 4DX, IMAX, VIP screens, children’s theatres, among others, which keeps movie-goers glued to their seats.  Movie-watching in the country is undergoing an intense revolution. It’s not just about the film any more. Multiplexes are improving customers' movie-going experience by providing the facilities of a restaurant inside the cinema halls. They are giving a special focus on hospitality, the technology used and other amenities including F&B.

For instance, Cinépolis is introducing newer technologies like 4DX [motion seats and sensory stimulation] at their screens in major metros. Cinépolis India is also looking forward to bringing theatres specially customised for children. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis. Similarly, PVR has also brought in Playhouse, a first of a kind theatre which aims to provide children an interactive space to watch movies in.