Max Life Insurance has launched albums of the winners, Tannishtha Puri (Junior category) and Maithili Thakur (Senior category) of ‘i-genius Young Singing Stars’ Season 2 in association with Universal Music India. Season 2 saw participation from over 1 lakh children across three age groups - Primary- 4-7 years, i-genius Junior - 8 – 11 years and i-genius Senior - 12-15 years.
The proud winner in the Junior Category, Tannishtha Puri, launched her album entitled ‘Saawre’ and Maithili Thakur, winner in the Senior Category launched her album ‘Ya Rabba’. Both albums were a compilation of all original compositions by passionate entrepreneur turned music composer, Shameer Tandon,who has worked with all living legends of Bollywood like Lata Mangeshkar and Asha Bhosle who lent their voices to his National Award winning hit compositions like Kitne Ajeeb Rishtey, Hazoor E Ala.
The Runners’ up album titled ‘Classics Revisited II’featured performances from Chahat Malhotra, Sonakshi Kar, Chirag Kotwal, Chelsy Behura, Keerthana Chandra, Arth Kumar and Harmanpreet Singh has also been released. This album includes renditions of various covers that have been harmoniously crafted in a manner that showcases each child’s vocal strengths. The music on this album has been remixed by renowned DJ and Music Producer- DJ AKS.
The i-genius Young Singing Stars was a once-in-a-lifetime opportunity for aspiring and talented young singing stars between the ages of 4-15 years to be discovered. The brand ambassadors and jury for this programmed were none other than India’s musical sensations Salim Merchant and Shraddha Sharma.
Speaking on this occasion, Manik Nangia, Director and Chief Digital Officer, Max Life Insurance said, “We are proud to give children the opportunity to live out their dreams on a platform like the i-genius Young Singing Stars. A national platform like this also provides the children to have their voices heard by industry stalwarts with the ultimate prize of winning a prestigious record deal with the Universal Music Group. As a company that believes in securing the future of families, we are happy to be a part of and also provide these young stars with a stepping stone to fulfilling their potential.”
Speaking on this occasion, Devraj Sanyal, Managing Director & CEO, Universal Music Group South Asia said "Our partnership with Max Life insurance has been one that is very close to my heart and this platform has been extremely rewarding right from inception. I-genius Young Singing Stars is instrumental in reminding us time and again of the untapped potential this country has, and I have nothing but admiration for these young kids that have been discovered and rewarded through it. We are committed to making top-notch music and the winners of the second edition, Maithili Thakur and Tannishtha Puri, have been an absolute delight to work with and have delivered beyond our expectations. It feels great to see the final product coming to fruition in such great way and gives me immense pleasure to announce the album of these two extremely talented kids along with the runners up.”
Salim Merchant, leading Indian music director and singer said, “The second edition has proven that i-genius Young Singing Stars is an exemplary platform for finding talent from all over the country. This season we saw an enormous pool of talent coming from all parts of the country. I feel such pride in announcing the albums of winners of this season - Maithili Thakur and Tannishtha Puri. It has truly been a great journey during which tough choices had to be made but finally the top talent has emerged and shown us why we made the right choice through their singing. I am extremely happy and satisfied with what this season has produced."
Shraddha Sharma, Singer and YouTube sensation said, “i-genius Young Singing Stars, yet again, has shown us that age is never a barrier. I have seen some of the best performances this season and it was such a pleasure mentoring these kids. I could see so much determination from participants of such a young age that it inspired me at every level. Every finalist had their own story and these albums should motivate all other kids out there to chase their dreams. It gives me immense joy to be able to play a part in discovering and moulding these young kids to be the singers of the next generation."
All three albums, ‘Saawre’, ‘YaRabba’ and ‘Classics Revisited II’ are now available worldwide across all platforms.