Universal Music Live who have signed a huge pool of young singing talent from India’s biggest reality shows have now created opportunities in the film playback world for their talent roster. Indian Idol Jr. S2 runner up Nahid Afrin has just sung the song “Rajj Rajj Ke” from the newly released Sonakshi Sinha starrer, Akira.  

A fan of Nahid already, Sonakshi Sinha shared to say, “I had heard Nahid singing on Indian Idol and her voice is absolutely amazing. I loved watching her perform on the show and I had even once commented saying I hope you can do playback for me some day!  Who knew Vishal who was a co-judge, would actually make it happen. Vishal too liked Nahid's voice and thought it could be used for one of the Akira tracks and decided to record a song with Nahid, when I heard Nahid's recorded track I was amazed and it was indeed amazing that I could live up to my word and actually have her sing for me in Akira! I am sure this is just the beginning and this girl will go very far in life and make us all very proud”

Another exclusively signed artist, Ananya Nanda, Winner of Indian Idol Jr. S2 has also bagged her first song in the upcoming film M.S. Dhoni: The Untold Story.  Music Director of the film Amaal Malik said, “I was really impressed with Ananya when I went for a special episode on Indian Idol. She is a very talented and level headed girl, listens really carefully and her expressions are bang on!

I knew I needed a voice for the elder sister, but I didn't want her to sound too old. She understood the age I wanted the voice to sound like and she did a wonderful job. Her hold over Hindustani classical is terrific”

Universal Music Live has just exclusively signed talent from The Voice Kids reality show. R H Chhatrapati Vice President South Asia of Universal Music Group said, “We are happy that our exclusive signed artists are getting opportunities to sing for big Bollywood movies and very excited to work with amazing young starts of The Voice India Kids”.