Shemaroo Entertainment Ltd enters the Limca Book of Records! The company’s initiative #FilmiGaaneAntakshri became the retro sensation on twitter and trended multiple times on the platform. Limca book of Records confirmed that it is the first and longest antakshari ever played on a digital platform. With this Shemaroo gets yet another feather in its crown.

For the same campaign, Shemaroo made its first entry in the Limca Book of Records for recording ‘Most tweets in a day to the public’ generated from the campaign by all the users either by participating or in support for Day 1 of #FilmiGaaneAntakshari. The campaign that kick-started on 26th September’16 broke the record with 34,949 tweets to the public in a day breaking the last record of 2,858 tweets made in February 2015.

Looking at the high participation number the company now plans to continue with #FilmiGaaneAntakshari. It will now be a weekly event and retro music lovers can play antakshari every Tuesday. The game will now be also available for Facebook and Instagram users.

Hiren Gada, Director, Shemaroo Entertainment shared his thoughts on the occasion “We are overwhelmed by the response that we received from people in India as well as overseas. Twitter is considered a youth platform and getting participation in such high number speaks volume about younger generation’s affinity for the genre.”

Talking about the social media strategy, he said, “2016 is an exciting year for us as well as our audience when it comes to our social media platforms. We have gone all out to understand what our audience want and make an effort to deliver it. We have made our social media platforms more entertaining and elating for the users. We have millions of users talking about us on digital platforms and we plan to engage many more with our innovative initiatives.”