Hungama Music has launched a host of new programming initiatives and an application upgrade that offers a new experience for music lovers and subscribers of the service. Mera Wala Music an original audio series unveils the story behind your favourite artists’ music.

Launched with the first four artists namely, rapper Badshaah, Punjabi music sensation Diljit Dosanjh, ace composer Mithoon Sharma and talented singer Palak Muchhal, Mera Wala Music will bring the listeners closer to their favourite celebrities and their music. Each month a new set of artists will share their untold stories and relive the quirky, happy, fun moments behind some of their most loved tracks. Coming up next in this series are interesting anecdotes from Ayushman Khurana, Hard Kaur, Salim-Sulaiman and many more.

Non-stop Music is another programming initiative by Hungama Music offering a compilation of the best tracks across genres. Get ready for back to back music for every mood and situation. E.g. a specially curated, hand-picked list of songs that will keep you entertained while you sweat it out in the gym called the Non-stop Work Out, Non-stop Club Mix for your parties, Non-stop Road Trip, Non-stop Romance etc.

Bolstered with a line-up of new content for the discerning music lover, the Hungama Music app is a delight with host of new features. The new app has been designed keeping in mind the nativity of the iOS ecosystem and has a cleaner and sleeker look with simple and intuitive user journeys offering an elevated in-app experience. In keeping with the belief that “Offline is the new Online” the app has revamped the offline experience further. The new iOS app gives users an option to download a complete playlist that is available for offline playback as against the erstwhile listing of individual songs.

Looking for music that matches your taste and preferences? Hungama Music is powered by a recommendation algorithm that recommends music based on users consumption habits offering the user an endless music experience. The video experience has been augmented with a mini-player that allows users to surf the app while the video continues to play simultaneously. In addition to this, a significant technology upgrade has brought in seamless streaming on 2G networks ensuring an uninterrupted playback.

Speaking about the new and improved Hungama Music app, Siddhartha Roy, CEO - Hungama.com said, “Hungama Music has undergone a complete experience upgrade. The app is packed with a lot of new programming, feature updates and an enhanced experience for the consumers. We have expanded our original content offering and have brought on board the biggest Bollywood celebrities to share their exclusive stories with the listeners who are passionate about their music and everything around it.”