Saavn and One Digital continue to amplify their efforts in catapulting India’s burgeoning hip hop story, launching their newest audio show, Hip Hop Highway. In an effort to continue to promote alternative genres and adding to Saavn’s already diverse offering, Saavn Originals announced their partnership with One Digital Entertainment, India’s premiere digital content network today.

Hip Hop Highway will have 12 episodes, releasing a 25 to 30 minute episode each Wednesday. Listeners will hear from Indian artists, promoters, labels, producers, and upcoming talent as they discuss all aspects of the hip hop genre. Mixing in-studio sessions and on-site interviews, listeners can expect an authentic, off-the-cuff conversation on the role desi hip hop has come to play in India’s popular culture. The audio show strengthens Saavn’s initiatives in helping build the Hip Hop Movement.

Hosted by Raaj Jones, the first episode will feature Indian Rapper Raftaar and British-Indian DJ & Radio presenter Bobby Friction. With Hip Hop Highway, listeners will be privy to a range of conversations, from insights into the evolution of desi hip hop to the international scene, and exclusive unreleased tracks to live performances from their favourite hip hop artists. Week on week, the off-centre yet revolutionary audio show will have various artists including Badshah, Divine andNaezy, among others.

Unlike other global markets, India’s uniquely film-centric music scene leaves independent artists with little support and limited opportunities to access larger audiences. As part of their larger objective, Saavn teams up with One Digital Entertainment to access the alternative mediums in which desi hip hop artists often make their debut. Choosing to showcase the lives and artistry of India’s hip hop legends is an unconventional method that has worked extremely well for Saavn in the recent past, with programs like AiR (Artists in Residence) and RMX giving non-film musicians both the tools and the global stage required to grow their fan base independent of the Bollywood music scene.

“With Hip Hop Highway we want to trace the origins of the genre in the country, with artists relating their journeys to the top. What was once deemed a subculture has today successfully become mainstream Indian music and Saavn is delighted to be the first audio streaming service to tell this story.” said Paramdeep Singh, Co-founder and Executive Chairman of Saavn. “Hip Hop Highway will be incredibly artist centric and give major up-and-coming talent the opportunity to share their craft and stories with Saavn’s growing listenership base. Considering One Digital Entertainment’s extensive work on the hip hop scene, we are happy to partner them on this property”.

One Digital Entertainment has played a pivotal role in shaping the Hip Hop Movement in the country, giving artists their own digital platform to create their music and engage with their fans. Commenting on the launch of the series, Gurpreet Singh Bhasin, COO and Co-Founder of One Digital Entertainment said, "This audio show is novel in more ways than one. Not only is it the first show dedicated to a specific music genre, it is also a step forward in strengthening the original audio content domain in the country. We are delighted to collaborate with Saavn on this as they make for one of the perfect partners, with them being the people behind the best audio entertainment in the industry".

Hip Hop Highway began on 22nd February, if you missed it catch a new episode next Wednesday.