Early this month, Chandon India launched The Party Starter™ anthem across digital platforms. “The Party Starter™ anthem features the Bollywood style diva in an exclusive video whose soundtrack is composed and performed by popular singer Anushka Manchanda.  

Sonam Kapoor is an award winning actor who also happens to be India’s leading fashion icon. Sonam, who has a massive following on social media and connects with the Chandon consumer, will break this soundtrack and video across her various digital platforms and challenge the country to perform the signature Party Starter™ dance move.  

Speaking at the launch, Stéphane de Meurville, Managing Director – Moët Hennessy India said, “The Party Starter™ is the perfect platform for Chandon in India. It stands for what we as a company believe the brand represents – breaking the mundane moments and converting each experience into a party. The response we received for our Limited Edition bottles of the same name, gave us more reasons to launch this platform in a bigger and bolder way. Everything we do, however small, has to have the Chandon touch to it. Ms. Kapoor is the perfect example of what we as a brand believe in. With her fun-loving, bubbly persona, she stands true to our brand’s attitude and approach along with having a very influential digital presence. Not only is she a remarkable actor and a game changer in the fashion space, but also a true Party Starter™.”