A versatile singer and musician Preety Bhalla, who has established herself in the Sufi and Devotional genre of music launches her new pop single Sha La La in collaboration with Israeli artist, Ilana Segev, exclusively on Hungama. The artist holds to her credit a sufi composition of Dumadum Mast Kalandar and has sung in various languages such as Punjabi, Telugu, Tamil, Malayalam, English,and other international languages. The artist, presented by Artist Aloud, excitedly launched her new track in the presence of Indian music industry’s master artists including Salim-Sulaiman, Armaan Malik, Hariharan, Leslie Lewis, Suresh Wadkar to name a few.

This gala affair took place at the newly re-launched iconic Razzberry Rhinocerous in Juhu, Mumbai on Thursday, 13^th April. This musical evening was graced by renowned personalities from the music fraternity and the bollywood industry. Prominent artists like Leslie Lewis, Suresh Wadkar, Armaan Malik and Salim Merchant of Salim-Sulaiman fame among other musicians graced the launch of the new track.

Preety Bhalla, gifted with a vast vocal range, expressed her glee, “The greatest friendships happen unexpectedly, my collaboration with Ilana is like that, I am very excited to bring my new pop track in association with her in Hindi and Hebrew. We dedicate this song to the friendship and alliance of our countries as our Prime Minister’s tour of Israel is coming soon.”

Speaking about the launch of the song, Soumini Paul, VP of ArtistAloud said, “Preety is a versatile and multi-talented artist who is stepping up her talents by working on a new genre and launching her pop debut song. We are excited that she has chosen a genre, which is only adding to the glory of her versatility but also has great promise among consumers. ArtistAloud is honored to discover artists like Preety Bhalla as well as other talented musicians while also helping them commence their journey in the music industry.”