Bajaj Electricals Limited recently announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner. The company aims to spread eco-friendly message by encouraging the young audience to switch to LED through the Canadian megastar's music concert scheduled at Mumbai's D.Y. Patil Stadium on 10th May, 2017.

Festival goers will witness Bajaj Lighting Tunnels at each of the 10 entrances specially designed for the concert. They will also be privy to two massive Bajaj Wishing Trees having1000 LED bulbs each displayed at prominent places. These trees have been laid out tospread the message of ‘I pledge to switch to LED’ among young Bieber fans.

“I am thrilled to be associated with Mr. Beiber’s Purpose World Tour in India. Aligning with the right artists will help us reinforce our brand ethos and providea platform to drive the message of eco-friendliness through the ‘Switch to LED’ campaign among this country’s youth population.” Mr. Anant Bajaj, Joint Managing Director, Bajaj Electrical Ltd. said, speaking on the occasion.

Bajaj will also host social media contests via Twitter and Facebook for the residents of India to win passes for the concert. Instructions for how to enter will be announced at a later date.