Rajshri Entertainment, India’s leading digital entertainment studio, launched Telly Masala, a Hindi language entertainment news channel on leading web and mobile platforms. Telly Masala is the one stop shop for all the latest TV news, gossip, drama, behind the scenes, exclusive interviews, fashion trends and many more interesting insights into the lives of the most popular TV stars.

Rajjat A. Barjatya, Managing Director & CEO, Rajshri Entertainment Private Limited, said, “There is an insatiable appetite for entertainment news and gossip on digital platforms. We have built successful channels for Bollywood and Hollywood entertainment news on the world’s leading web and mobile platforms. Hindi TV stars have a huge fan following that is distinct from and is as dedicated as any top Bollywood star. We hope our new digital channel Telly Masala will bring our viewers closer to their favorite TV stars and shows, making them accessible to viewers worldwide anytime, anywhere and on any device.”

Rajshri Entertainment has more than 25 successful digital channels across various genres like full-length films, regional, Bollywood and Hollywood e-news, food, kids, devotional and many more on the world’s leading web and mobile platforms. Telly Masala adds a new dimension to the Rajshri network on digital platforms. The channel is accessible on YouTube (www.youtube.com/TellyMasala), Dailymotion (www.dailymotion.com/TellyMasala), Yahoo, MSN, Rediff and many more digital platforms.