A campaign for River conservation, making it pollution free, spreading environmental awareness, & motivating the masses to emote with the cause espoused by Madhya Pradesh Government, had a perfect connect with the official Song of the #NarmadaSevaMission “Namami Devi Narmade” launched by the Hon’ble Chief Minister (CM) of Madhya Pradesh (MP), Shri Shivraj Singh Chauhan.

The star composer Lalit Pandit has created the soul-stirring track, & the versatile Prasoon Joshi has penned the Lyrics. Leading Indian Musicians performing and featuring in the Video include the legendary Pandit Jasraj, Hariharan, Shaan, Javed Ali, Mahalakshmi Iyer, Vijay Ghate, Palak Muchhal, Aishwarya Majmudar & others. The Music Video has a beautiful narration through the eyes of children, and also features interestingly integrated messages from the Hon’ble Prime Minister, Shri Narendra Modi and Hon’ble CM of MP Shri Shivraj Singh Chauhan.

“This anthem is a part of the grand Vision of the Hon’ble CM for the Narmada Seva Mission & consistent efforts of Hon’ble PM for Swachh Bharat Abhiyan, that inspired me & a humble attempt to not only raise general levels of awareness and consciousness, in an entertaining manner, making the youth connect to their own culture and music in media they access. It is indeed heartening to see such exemplary work being carried out by the CM, the equally committed Smt Sadhana Singh, MP Government & the people of MP, in unison. I feel humbled that I became a part of this historical movement”, said Durga Jasraj who conceived this project and is the Founder of Art And Artistes (I) Pvt. Ltd.

Following the huge and spontaneous participation of the people of MP in the #NarmadaSevaYatra, this dream project is now leading to a massive Tree plantation drive on the 2^nd of July 2017.

“We, as a company, feel responsible to do our bit towards Sustainability & preservation of our Environment. We feel proud that following the success of National Concert Tour of PANCHTATVA – celebrating the 5 elements of Nature, we got the opportunity to produce an Ode to the River Narmada to help raise awareness of this great #NarmadaSevaMission,” said Neeraj Jaitly, Director – Art And Artistes.

Making this Song available on Social Media – especially Facebook.com/ArtAndArtistes, has resulted in an overwhelming response! The Song has raced to almost 5 million (50 lakh) views within 10 days of its release, and counting. This has only been possible because of the excellent support of Facebook India team, and the large community of more than 1.7 lakh followers on the page. In fact, the previous Campaign of Panchtatva, #BankingonSustainability, raising awareness of Environment with a Live Musical Concert Series, reached more than 6.5 million (65 lakh) people on Art And Artistes’ Social Media platforms. Art And Artistes is committed to establishing & growing a Digital Platform for Non-Film Indian Music, and with Content releases like this Song, it looks promising.

Art And Artistes develops, produces, and syndicates IP Content – which will be the single largest growth driver of the Indian Media & Entertainment Sector. National brands also find this to be a classy & content rich differentiator to connect with their TGs both on-ground and online. Art And Artistes is India’s 1^st Phygital (physical & digital) Indian Music Company producing Indian Music Heritage & Cultural Content, in a contemporary manner for the Youth, across mainstream mediums like TV, Live experiences, Social Media, In-Flight entertainment, & FM. 

Watch the Video here: 

https://www.youtube.com/watch?v=kU5imQnRfiI