Times Music has partnered with iTunes for Indian Ocean’s latest release ‘Tandanu’. The album will be released by Times Music over a period of 7 weeks with one track being released every week on iTunes.
MTV Indies has shot 7 short episodes on the making of the album – one for each track. They will package this into a weekly show on the channel. Each Song features ‘Making of’ video which will be aired on MTV Indies every week. The videos will feature exclusive behind the scenes footage of the collaborating artists and the band taken during the recordings.
Indian Ocean are set to mark their 25th anniversary with their most ambitious album yet. Available globally on iTunes, ‘Tandanu’ features seven brand new songs including collaborations with Shankar Mahadevan, Vishal Dadlani, Shubha Mudgal, Pt. Vishwamohan Bhatt, Karsh Kale,V.Selvaganesh and Kumaresh Rajagopalan.
Each week, a track from the album will be made available to download on iTunes following the airing of a special behind the scenes programme. Currently airing on MTV Indies, the series features exclusive footage from each of the band’s recordings.
Indian Ocean’s Manager Dhruv Jagasia commented: “We’re delighted to be working with iTunes on this first of a kind endeavour and are hopeful that this is the first of many that other bands & artists will also benefit from in the future.”
Times Music COO, Mandar Thakur said, “Indian Ocean is one of India’s greatest contemporary musical ambassadors and Times Music has shared a historical relationship with Indian Ocean from the start. We are very excited to be working with the band again and to offer their latest album ‘Tandanu’ to fans globally via iTunes”
The Tandanu release schedule on iTunes is as follows:
Gar Ho Sake - 26th April 204, Behney Do - 3rd May 2014, Tandanu - 10th May 2014, Longing- 17th May 2014, Charkha - 24th May 2014, Cheetu - 31st May 2014, Roday- 7th June 2014, Tandanu (Full Album) - 14th June 2014