21st December, 2024
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Home >> Reviews >> Book Reviews >> Everything You Need to Know About Radio Jockeying’ - Noel Keymer
Everything You Need to Know About Radio Jockeying’ - Noel Keymer

Noel Keymer is a man for all seasons and multi talented. He is a businessman, copywriter, artist, cartoonist, journalist, lecturer, soft skill trainer, ad man, comic collector (he has more than 1500 DC / Marvel comics) and last but not least an ex Radio Jockey of AIR 107.1FM and 93.5 Red FM. Keymer started doing Radio Shows on All India Radio way back in the late 70’s while in college.

After college he worked as a trainee at a multinational, but felt lost in the ‘vast machine of humankind.’, so he jumped at the offer from a family friend to join his Outdoor Advertising Agency where he soon made his mark. Hungry to get into “Mainline Advertising”, Keymer joined Frank Simoes Advertising as an Account Executive, but soon left it to follow the untapped Gold Mine in Exhibitions & Outdoor Advertising. With hands on experience, he started his own ad agency Exodus.

But then in 1998, the Radio bug caught on. Hungry to get back to his 2 old loves, radio and music, Keymer jumped on the AIR F.M. 107.1 Bandwagon as a Radio Jockey and with his own unique, friendly style has carved out his own diehard fan following. Briefly he also did a stint as an RJ at Red FM 93.5 FM before it became a Hindi channel. Never a guy to sit on his butt, Keymer then formulated and floated SFX (Sound Effects) with partner Christopher Rodrigues.

Mumbai based Keymer is the first RJ to start Radio Jockey training classes in India. Today he also runs dubbing classes as well an RJ Class at Xavier Institute of Communications (XIC). Till date he has trained more than 100 students, many of whom are on air as well as on Internet Radio.

Besides being author to ‘Everything You Need to Know About Radio Jockeying’, Keymer is also author of the books ‘Poison In the Tale’, ‘Captain India’ and ‘Dal Bhat For The Indian Soul’.

Beneath all these diverse personalities, is his irrepressible adventurous spirit, his God fearing nature, his love for his fellow beings, his inherent inbuilt streak of creativity and of course his wacky sense of humor.

Reviewed by Verus Ferreira


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