Published by Om Books International and authored by industry experts, Sapna Gupta NavneethandDeepak Choudhary, ‘Staged’ becomes the first-ever book on Indian Live Event Industry. It goes beyond the academic definitions to reveal what it is like to be a part of the industry.

The book was launched at Pullman Aerocity, New Delhi at the recently held WOW Awards and Convention Asia, one of the largest business and recognition platform for the MICE, live marketing and entertainment industry. Launched among hundreds of event professionals, including representatives of EEMA (Event and Entertainment Management Association; the representative body of the industry), the launch was attended by some of the leading lights of the live event industry—Brian Tellis, Manish Gandhi, Mohomed Morani, Roshan Abbas and Sukrit Singh among others. Roshan Abbas eloquently spoke about what keeps him motivated and the golden rules for achieving success while the duo authors shared their journey with this book.

With a foreword by the original showman of live events, Director Subhash Ghai, and an introduction by EEMA President Sabbas Joseph, the book features 17 top industry leaders who have been instrumental is making an industry where there was none.

Bollywood Showman Subhash Ghai said: “What makes Staged! special is that it captures incidents, stories and defining moments in the journey of live events, therefore capturing the ‘reality’ of the industry. I remember the years when organising a quality event was like banging your head against a brick wall! There were no suppliers with relevant experience, production manpower was borrowed from related industries and ‘event thinking’ was very hard to come by. The industry has come a long way since then, but so far the general public and even event aspirants have been in the dark about these developments and what exactly goes on.”

Author Sapna Gupta Navneeth, Partner at The Word Jockey Content Studio recounts,“I had spent 10 years in the industry but was amazed by the stories the industry leaders shared. About how they risked everything to start out in the industry, what motivated them and their mantras for success in today’s era. One of the most significant contributions of the book is all about the view it provides regarding the future of the industry; trends that have gripped it and the road ahead. It gives aspiring event managers a perspective about the different roles they could play in the industry.”

Co-author, an event entrepreneur and founder and director of Event Capital, Deepak Choudhary said “The ecosystem of events has always excited me. This book is an insight of the vision and dream and I had determined to achieve. I think a part of grooming talent is to empower them with ideas and knowledge that can help them to take an informed decision about the live event industry, and I believe this is what Staged does”.

Ajay Mago, Publisher, Om Books International commented “Gone are the days when parents and children both found it difficult to stray from a limited crop of 'safe and secure' professions. Today, many youngsters are willing to head out in radically new directions. And one of the most attractive options is the Live Events Industry. And to lay all doubts to rest about where that is headed, we just need to read Staged.”

Get all the answers from the industry stalwarts of the last 25 years. So just go for both—Staged!the book and the amazing world of Live Events. Glamour was never this accessible before.’

About the Book

In a scenario where there is very little reading material on the subject, ‘Staged!’ captures at a glance live events industry of today and offers a practical view of the field. It is provides the reader with the ‘real’ picture of what goes behind the scenes. While it covers where the industry stands in size, gamut and scope, the focus of the book is very much on the people and personalities that have shaped the industry over the last two decades.

Through the eyes of the top industry leaders, the book covers the journey of the business of live events in India from its inception to the current form. There are chapters dedicated to corporate events, the event IP (Intellectual Property) business, new technologies, MICE, the future of the industry and some more, all through the back stories of the people who have shaped the events for a long time.

Reviewed by Verus Ferreira

Price: Rs.395.00

Pages: 252