Now we come to the final analysis on our YouTube singing sensation, which you might have already read in our music story. While Shraddha has played it safe with cover versions of songs on her YouTube Channel, on her album she had access to international producer Jim Beanz and Lesle Lewis that brought in a lot of original material. But the album still includes three romantic Bollywood covers, songs that are very close to her.
With a mix of pop, folk, hip-hop, rock, dance, the album also has songs for the die hard romantic at heart, love songs being Shraddha’s forte. Not to say she doesn’t’ offer some punchy dance music for her young EDM fans. All the songs are written by Ankur Tewari, with 3 of the songs produced by Jim Beanz and 5 by Lesle Lewis.
Raastey opens the album with its lilting melody, showing the romantic side of Shraddha. Continue in the same vein and you can go for Jaane Do Naa that has a slight Latino effect, backed with tight percussion, good saxophone use and neat vocals from this dusky singer. Main Aur Tu is mid tempo, has a fab chorus with some great piano interludes. Don’t miss Shraddha rapping on the track, quite impressive. Jump says it all. The peppy and very infectious track is a dance floor burner for sure and should get you and your friends onto the dance floor. Shraddha takes a rock edge with Saara Jahaan with its racy vocals and heavy guitar work. Some head banging stuff this. Way to go Shraddha.
On Zaalim, Shraddha has collaborated with 90s rapper Apache Indian with Jim Beanz contributing a bit of rap. The song is packaged well with a good mix of bhangra beat, a touch of western styles, though Shraddha’s vocals are a bit shadowed. You can make out the energy the album has from the word go, striking the right chords from one song to the other.
While the album inlay mentions 8 tracks, the actual playlist is 11, with three bonus cover tracks placed in between the listing, making it a little complicated to track down the song you want. With such a remarkable collaboration on the album, we wonder what the folks at Universal were doing when they recorded the album and made the playlist. The company should rectify the mistake and make the playlist as it appears on the CD.
Though as a person she is the shy and a simple lass we know, Shraddha who was already a star before even Universal Music thought of signing her, gives us a promising album that showcases her ease in performing different genres of music with maturity and poise, rarely seen in artists these days. A good album, a promising artist with abundant talent. Keep a watch out for her.
- Reviewed by Verus Ferreira